

Improving Profitability, Stabilizing Operations, and Strengthening Leadership Through Structured Systems
With 45+ years in commercial roofing, Leadership & Operations — from apprentice to COO — I help contractors build structured, scalable, and profitable businesses.
Commercial Roofing Operations Consulting & Executive Advisory

Who We Work With
Built for Commercial Roofing Contractors
Who Want Structure — Not Noise
We work with:
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Commercial roofing contractors scaling past $5M+
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Leadership teams seeking operational clarity and accountability
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Contractors preparing for transition, growth, or private equity interest
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Companies integrating AI and technology into disciplined systems
If you’re tired of reactive management and ready for operational discipline, we should talk.
Operational Advisory
for Commercial Roofing Companies
Real structure. Real accountability. Real execution.
Fractional COO & Executive Advisory
Boardroom-level operational leadership without full-time overhead.
Operations & Process Optimization
Standardized workflows that reduce chaos and increase margin control.
Estimating & Financial Discipline
Accurate estimating systems tied to job costing and profitability.
Service & Maintenance Strategy
Turn service divisions into structured, profitable business units.
Technology & AI Integration
Deploy AI and software within disciplined operational frameworks — not as isolated tools.
What Contractors Experience
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Improved gross margin clarity
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Reduced operational chaos
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Defined leadership accountability
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Stronger estimating discipline
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Structured service growth
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Technology aligned with process
Operational discipline is the difference between activity and performance.
ABOUT John Kenney
Industry Leadership Born in the Field, Proven in the Boardroom
John Kenney III brings more than four decades of commercial roofing leadership experience. From field operations to executive management and consulting across North America, his advisory approach blends practical jobsite reality with executive-level discipline.
This is not theory.
This is industry-tested operational structure.

Operational Structure & Execution Framework
Contractors typically call when growth has created complexity —
Margins are tightening.
Production is inconsistent.
Leadership is stretched.
Systems exist, but they don’t connect.
I step in to bring structure.
With 45 years in commercial roofing operations — from apprentice to COO — I work alongside owners and leadership teams to stabilize operations, align departments, and install repeatable systems that scale.
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Operational structure that reduces chaos
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Estimating discipline tied to production reality
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Leadership accountability systems
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Service division profit modeling
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Technology alignment (not tech overload)
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Strategic growth without margin erosion
Disciplined Roofing Operations That Deliver Results
Commercial roofing is not theory for me. It’s lived experience.
I’ve served in every major operational role — apprentice, foreman, estimator, chief estimator, VP, COO — overseeing commercial roofing operations across multiple states.
Today, I advise contractors across North America on operational structure, leadership performance, and scalable growth systems.
This isn’t generic business coaching.
It’s commercial roofing operations — refined.
45 Years in Commercial Roofing Operations
Advisor to Commercial Roofing Contractors Nationwide
In-Person & Online Training Programs
Fractional COO & Strategic Advisory Services
Podcast Host | Industry Speaker | Industry Author
Featured contributor and speaker with leading roofing organizations and manufacturers.
Ready to Strengthen Your Operations?
If your business has reached the point where growth requires structure —
not just effort — we should talk.
Whether you need fractional executive leadership, operational realignment, or long-term strategic advisory, the first step is a conversation.
As a commercial roofing operations consultant, Cotney Consulting Group specializes in strategic advisory, estimating systems, and executive performance frameworks.
Serious contractors build serious systems.

